Custom Development & Marketing

The Challenge

Onboarding Mate, a rising player in the expatriate services domain, struggled to establish a strong digital presence in a competitive market. Their core challenges included:

• Lack of a cohesive brand identity

• Outdated and non-intuitive user experience

• Ineffective digital outreach and client engagement

• Absence of a clear and targeted marketing strategy

These barriers limited their ability to attract new clients, retain existing users, and communicate their unique offerings in a meaningful way.

Our Solution

Aqlix IT Solutions Pvt. Ltd. partnered with Onboarding Mate to deliver a complete transformation under one roof—blending technology with strategy.

1. Brand Identity & UI/UX Revamp
We started by redesigning the brand’s digital persona. A refined color palette, intuitive navigation, and user-centric layouts were introduced, significantly improving the overall experience for their visitors. Every page was optimized to guide users toward action—whether for service inquiries or onboarding processes.

2. Modern, Scalable Website Development
Our development team built a responsive, fast-loading, and SEO-friendly website that reflects the brand’s professionalism and values. Key features included optimized service pages, smart search functionalities, and mobile-first design—all tailored for a global audience.

3. Integrated Marketing Strategy
We crafted a customized digital marketing roadmap that included competitor analysis, keyword research, content strategy, and targeted ad campaigns. By refining Onboarding Mate’s messaging and positioning, we helped them engage their ideal client segments more effectively and convert leads with higher precision.

The Outcome

• 60% increase in website engagement within the first three months

• Improved brand recall and trust among expatriate communities

• Higher lead conversion rate due to better UI/UX and content targeting

• Streamlined marketing funnel generating consistent online inquiries

Need a Custom Solution for Your Business?

At Aqlix IT Solutions Pvt. Ltd., we specialize in end-to-end digital transformations—from branding and development to full-scale marketing. Let’s build your success story together.