Experience: 2+ Years | Chandigarh candidates only
We are looking for a results-driven Google Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads. The ideal candidate should have hands-on experience in campaign management, keyword research, budget optimization, conversion tracking, and performance analysis to generate quality leads and maximize return on ad spend (ROAS).
Key Responsibilities
- Create, manage, and optimize Google Ads campaigns to generate quality leads and conversions.
- Perform keyword research, competitor analysis, and audience targeting.
- Monitor campaign budgets, CPC, CTR, CPL, conversion rates, and ROAS.
- Optimize ad copies, bidding strategies, and landing pages to improve campaign performance.
- Set up and track conversions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Conduct A/B testing and implement strategies to improve campaign ROI.
- Analyze campaign data and prepare regular performance reports.
- Stay updated with Google Ads trends, tools, and industry best practices.
Required Skills & Qualifications
- 2–4 years of hands-on experience in Google Ads campaign management.
- Strong knowledge of Search Ads, Display Ads, and Performance Max campaigns.
- Proficiency in keyword planning, budget allocation, and bid optimization.
- Experience with GA4, GTM, and conversion tracking.
- Strong analytical, problem-solving, and reporting skills.
- Experience in lead generation and performance marketing.
- Google Ads certification is an added advantage.
Kindly share your resume at kamalpreet.kaur@aqlix.com
