Aqlix IT Solutions’
Digital Marketing Course

In Week 1, students get introduced to the digital marketing ecosystem, core channels, and career opportunities. The week starts with understanding the fundamentals and quickly progresses to building a website using WordPress. You'll learn how to optimize website speed, mobile-friendliness, and user experience. Then, we dive deep into SEO basics including On-Page and Off-Page SEO, and wrap up the week with setting up a fully optimized Google Business Profile for local search visibility. This foundation ensures every student understands the tools and platforms they’ll work with throughout the course.

This week is focused on enhancing your SEO skillset with essential tools and technical know-how. You'll learn how to audit websites, fix technical issues, and use Google Search Console to monitor performance. Next, we dive into Google Tag Manager and Google Analytics to set up event tracking and analyze user behavior. The week concludes with an introduction to content marketing and keyword research strategies—essential for creating SEO-optimized blogs and web pages. By the end of Week 2, students will be equipped to track, analyze, and improve website performance.

Week 3 focuses on content creation, design, and paid advertising with Google Ads. You’ll learn how to write website content, blog posts, and ad copy that engages and converts. Visual design using Canva and AI tools like ChatGPT is introduced to streamline your content workflow. The latter half of the week explores Google Ads—how to set up search, display, and video campaigns, along with account structure and budgeting. This week equips you to create compelling visuals and launch high-performing paid campaigns on the Google network.

In Week 4, you’ll build a solid presence on Facebook and Instagram. You'll learn how to plan content calendars, create engaging posts, and optimize profiles. Then, move on to Meta Ads—understanding campaign structures, audience targeting, and ad placements. Learn to design ad creatives using Canva, apply A/B testing strategies, and monitor ad performance through Meta Ads Manager. This week is packed with practical implementation, giving students confidence in both organic and paid social media marketing.

Week 5 introduces video and professional marketing platforms. You'll learn YouTube SEO, channel optimization, and how to run video ads via Google Ads. Next, we shift to LinkedIn—optimize your profile, create authority-building content, and set up lead-gen campaigns. Finally, you’ll explore WhatsApp Business setup and how to use features like catalogs, auto-replies, and broadcast lists for direct communication. This week enables students to expand their reach and brand presence across multiple high-impact channels.

This week is all about communication and trust-building. You’ll learn to create email campaigns using tools like Mailchimp, segment your audience, and set up automated workflows. Influencer marketing strategies are also covered—finding, pitching, and collaborating with creators for brand promotion. The week closes with Online PR techniques like guest posting, brand mentions, and review management to build authority and credibility. These strategies help nurture leads and expand online reputation effectively.

Week 7 prepares you for advanced digital automation. Learn to automate repetitive tasks using Zapier, Meta Suite, and marketing CRMs like HubSpot or Zoho. You’ll also build lead and sales funnels using tools like Systeme.io and integrate WhatsApp or website chatbots for real-time customer support. The focus is on building scalable systems that save time and improve conversion rates. This week bridges marketing with automation to help you scale any campaign smoothly.

The final week is about implementation and launching your career. You'll set up real ad campaigns, track performance, and generate reports. Students also build their digital portfolio—blogs, websites, resumes, and case studies. The freelancing module covers platforms like Fiverr, Upwork, and LinkedIn Work, helping students pitch and get projects. The course wraps up with a final assessment, certification, and a career Q&A session. By the end, you’ll be ready to work in a job, launch your freelance career, or start your own agency.

This program is ideal for students, working professionals, freelancers, entrepreneurs, product and growth managers, and anyone looking to build or upgrade their digital marketing skills.

Currently, the program is conducted offline at Aqlix IT Solutions, offering in-person mentorship and hands-on learning.

No prior experience is required. The course starts from the basics and gradually moves into advanced concepts with practical implementation.

Yes, all participants will receive an industry-recognized certificate after successfully completing the final assessment.

Yes, learners will work on real-world projects and practical assignments to build a strong portfolio.

The program runs for 2 months (training ) + 1 month (internship ) , divided into 22+ structured modules, each focusing on a specific area of digital marketing.

Absolutely. The course includes portfolio building, freelancing guidance, and career support to help you find freelance gigs or land a job.